Pucci 2Nd Edition

The Pucci story is a modern epic with its roots in renaissance Italy: the brand''s founder, the Marchese Emilio Pucci di Barsento, was a charismatic aristocrat whose lineage extends back to the 15th century. It is a story of evolution: a family company that grew from one tiny store to an international brand. And finally, it is a tale of innovation: Pucci was one of the first brands to bear a logo, and a pioneer of diversification into interiors, athletic wear, and accessories. It introduced free-moving, lightweight fabrics, pop-art prints, and a new color palette into womenswear, and constantly pushed fabric and printing technologies.

Featuring hundreds of photographs, drawings, and candid shots from the archive of the Emilio Pucci Foundation, this XL tome captures the breathtaking elegance and drama of a unique brand. Vanessa Friedman''s text places Emilio''s achievements in the context of fashion history and provides insight into the remarkable Pucci dynasty.Each book is uniquely bound with one of a selection of original print fabrics from Emilio Pucci''s collection and will be delivered with one of the stunning fabrics available.Also available in an Art Edition with a vintage silk scarf from the Emilio Pucci Archive

Vanessa Friedman is the fashion director and chief fashion critic of The New York Times. Previously, she was the fashion editor of the Financial Times, features director of UK In Style, and contributed regularly to The Economist, The New Yorker, and Vogue. She is the winner of the Fashion Group International''s Media award, the Newswomen''s Club of New York Front Page award for specialty writing, and the Fashion/Beauty Monitor''s Fashion Journalist of the Year award, and is on the advisory council of Princeton University''s History Department.Alessandra Arezzi Boza is a Costume and Fashion historian, has worked as a consultant for the Costume Gallery at Palazzo Pitti in Florence and in several projects for fashion houses and their archives.

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